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What do our Keyword Research services involve
In order to rank your website with relevant keywords, a hefty amount of research will need to be conducted. We don’t attempt to rank you #1 for a long-tail keyword with no actual worth, just to stick in our report. Our research consists of finding search terms that have high value to your business and the possibility to rank on.
Part of the process that is known as keyword mapping is an important step to ranking. At this point we will analyse your entire site to establish the correct page for each keyword and phrase. This will help with search relevancy and ensure you are targeting visitors in the right stage of your funnel.
Once we have established the correct keywords for your website and implemented our tailored strategy, we will continue to track these keywords and their progress, this helps us analyse their value and tweak our process for maximum performance.
As you may know, if you have done any research on SEO, is that websites aren’t stumbled upon by accident, they need a carefully devised strategy, and the foundation to any strategy is the process of keyword research.
Your keywords are simply the words that best represent your site. They can be a mixture of words or short phrases that are used in a way so that your potential visitors can find you much easier. Each piece of content or webpage tends to target different keywords that are relevant to the content on the page.
Implementing keyword research into your site will help it target the correct phrases for each page. What we mean by that, is not every keyword is useful. Some of them have the wrong intent, others are incredibly competitive. Keyword research will help you find the in-between. Discovering keywords that drive high-quality traffic to your site and have a higher chance of converting.
Keyword analysis allows us to find search terms that your business can rank and will provide high-quality traffic. Opposed to visitors that are useless and have no affect on the bottom line. This takes time and skill but always proves to be a valuable process.
Every search query has intent behind it, it’s our job to find out exactly what that intent is. By doing so, we can implement keywords and phrases that help guide a visitor through your funnel with maximum chance of conversion.
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Can keyword research help increase conversions?
Our keyword research services will start with our team analysing your website to find the most relevant keywords. These will be the phrases that match your brand and sites content as closely as possible. The more relevant your keywords are to your site the more Google will match your content with that searchers query; and if a visitor finds exactly what they want, you have a much higher chance of converting them.
In addition to analysing which keywords and phrases best fit your content there are also a number of other things to consider, one of the most important being competition. The more competition you have for a keyword the higher the keyword difficulty will be, in other words it will be harder to rank your site, especially for some keywords such as “Soft drink” or “Women’s clothing” because your never going to rank higher than the giants who spend millions of £’s on advertising, no matter how good at SEO you are.
This is where our experts will analyse your competition and find the best keywords for YOUR business and it’s content. We will find opportunities that allow you to compete with larger brands by finding keywords that are yet to be taken advantage of.
How is keyword research implemented?
After we have analysed the perfect keywords we will begin to strategize on how to implement them. Unfortunately for us SEO workers it isn’t as simple as “slapping” them on your website in any random order. As with everything in our industry, there’s a science to it.
Keywords will need to be added to your site in such a way that pleases the almighty search engine bots. This will most of the time require a restructure of any existing text on your website. Don’t worry, we will never change how your website looks or feels without your permission, we may just need to move some words around and replace them for a better outcome.
We’ll also make sure that any new and existing content is written by our experts to ensure the best chance of ranking. This way, your site will be rich with unique and fresh content, something both visitors and search engines love.
The Process Of Our Keyword Research Services
It’s simple! We love to get to know your business, so that we can really understand your goals.
Before we can write any piece of content, we first need a base point. This will be our keyword research. It will provide us with the necessary terms and phrases to base your content off and try to rank for.
Once we produced a list of high impact keywords for your business, we need to draw up a plan. This involves deciding what pages these are within, and what content is built around them.
Now that we have a list of powerful keywords researched to a 'T', we need to figure out the best way to implement them within the page, for the best chance of ranking.
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What can Keyword Research services do for your business?
Keyword research is an essential step towards a successful digital marketing campaign. It sets the groundwork for any current and future content to rank for relevant and quality search queries.
This will increase your chances of converting that visitor into a customer. This process is done by analysing keywords in your industry and deconstructing the data behind them, such as the search volume, competition, and intent behind the searchers’ query.
Once we have handpicked the perfect keywords; for instance, in an article, we then strategically place these throughout that article to increase your chances of ranking for those terms. It’s a little more complicated than this, but to put it simply, it makes sure that your content is directed to the right people, at the right time.
Can I conduct Keyword research by myself?
Of course you can, but it’s not easy. On top of the expense for the software required to analyse these keywords, you also need to know a fair amount of SEO, as this tends to work hand in hand.
Keyword research requires breaking down multiple sources of data to find the right terms to add to your content, and if you get it wrong, it could render your content entirely useless.
We’re not trying to scare you off, but if you’re going to do it yourself, you need to be prepared for the amount of work required to pull it off. We find that many people don’t realise quite how long the process can take, it may be more cost-effective to hire your friendly neighbourhood pro.
Do you provide Keyword Research as a seperate service?
We do indeed. Our expertise can provide you with a list of keywords your business should target and their relative data. We can help break it down so nothing is too complicated and you know exactly what you need to do.
This service is perfect if you’re trying to plan ahead and devise a strategy, or even build a new website. Better yet, if you’re having another company build you a website, let us know, and we can communicate on your behalf to make sure your new design is targeting all the right keywords.
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