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Web Design Leicester

We are web designers in Leicester, producing tailored websites designed to generate traffic, and high-quality leads.

Increase in Website Traffic

Increase In Conversion

Average Revenue Growth

SEO integrated web design for Leicester businesses.

We build responsive and SEO optimised websites for your business, designed to promote digital growth and position your brand as an industry leader and expert. Our sites are built to suit the needs of our clients and tailor-made strategies are crafted for the best chance of success.

About

RankGuru

We are a small, independent web design and digital marketing company with a huge passion for the industry. Over our years of experience we have worked with many clients in various industries and sectors across the country, providing digital growth services and building brand identities.

Our mission is to break the bad name SEO has been given, and provide expertly crafted digital marketing strategies and top quality web design services at an affordable price, that small businesses across Leicester can work with. Developing long-term relationships and working along side your business, and the people behind it.

Core Values

Transparency

Passion

Insightful

Accountable

Web Design Services Leicester

Responsive Build

It's extremely important to make sure your website works on every device. With nearly half of internet users using some sort of mobile device; such as a mobile phone or tablet, you could be missing out on a huge volume of traffic if your website doesn't work correctly on these devices.

Aside from the user benefit of having a mobile-friendly website, it is also a Google ranking factor that carries a decent amount of weight. Google has publicly stated that a website that isn't considered mobile-friendly, can have a negative impact on your rankings, which in turn, will affect your traffic. Which is why our web design Leicester services provide each client with a responsive build.

Web Speed

When building a website, it's important to take into consideration what plugins, themes, and software you are using. Otherwise, before you know it, your website is loading at a speed slower than average and you'll start to see a drop off in traffic.

Our web design Leicester services make sure all of our websites are built for speed, and no unwanted plugins are slowing your site down. This will help with your sites bounce rate and reduce the negative impact it will have on your bottom line.

Again, the speed of your website is also a ranking factor, and so, will hurt your search engine rankings if you neglect the aspect.

SEO Integration

SEO should be integrated in to almost every website that's built. Whether your hitting it off from the get go, or looking at digital marketing processes a little further down the road, ensuring your website is built with SEO in mind will help you cut through the noise and pave the way for any future work.

We will do this by ensuring your content is optimised, the correct keywords are being targeted, the way we structure your site, and much more.

Not every website will need SEO. Especially if you're just looking for a simple build to promote brand trust. This is something we will discuss with you in our free web design Leicester consultation.

Website Hosting

If you're new to the digital space and don't yet have a website, you will need to begin by registering your domain; this is the address people type in to find your website. While this may seem simple, it's important that the domain is properly vetted, to ensure no negative affects are applied to the address, such as previously poor SEO or spammy techniques.

You will also need a place to host your website. This is essentially a process that keeps your website up and running. This is something we will also set up for you if required, and make the appropriate choice based on your projected traffic.

Having a website is about more than just looking professional. Yes, a website can provide your business with the legitimate image customers are looking for, and help build your brand in the digital world. But it can also do some much more when put in the right hands.

A website can be used to generate income, sell your products online, write about your favourite interests and so much more; but why is it such a powerful tool? A static website will remain…well, static. It’s unlikely that your site will drive any traffic or amount to a large share of your revenue; unless it is optimised properly.

With the power of digital marketing and a highly-skilled web designer in Leicester, your business’s website can be used to attract high-quality visitors that have the best chance of becoming customers. We build your website in a way that promotes high rates of conversion and keeps users on your site for as long as possible.

Domain Registration

If you're new to the digital space, or rebranding, it's likely your going to need to register your domain. This is the address that is used in the bar at the top of your browser that customers will type in to visit your site.

If you're not a technical person, this whole process can seem quite daunting, luckily we can help. We will set up your domain and transfer it over to the necessary platform ready for your sites hosting. As SEO experts, we also know that some domains will have been abused in the past, and used for shady marketing tactics. This leaves a penalty on the domain which will affect your websites ability to rank, and be found on Google.

To help with this, we will perform a quick audit on your domain before purchase, to make sure its health, and SEO performance isn't going to hinder your new site.

Competitor Analysis

Before we build any websites for our clients, we make sure to perform a competitor analysis in their digital space. This will allow us to find out what works, and what doesn't. Not only is each industry different, but also each business; meaning we don't just do what we think is best, we make sure we act on solid data.

This will also help your site with its SEO performance, but providing you with a way to outrank your competitors by collecting data, and adding it to your long-term strategy.

E-Commerce

If you're planning to sell your products or services online, you're going to need an ecommerce website. This will allow you to manage orders, take payments, and list your products on your site.

All of your sites content will be custom written to give each product the best chance to rank. We will also perform any competitor analysis needed and optimise your website for Google.

Customisation

All of our websites start off with a template, this helps us generate the backend of your site, and save you thousands in labour costs. We will often go through your design in your initial consultation so we know exactly what your looking for.

We will recommend what's best for your site to increase the chance of converting your visitors, but you get to decide on colours, images, and any other specific elements you would like on your site. Just let us know what you have in mind, and we'll help make it a reality.

Websites Built

Years Experience

Indsutries

What a Leicester web designer can do for you.

Are your websites designed from scratch?

No. To put it simply our websites aren’t designed from scratch. This is down to our mission statement. We want to work with small businesses across the country and provide affordable web design Leicester services so they can continue to grow without breaking the bank.

This would be next to impossible to do if our websites we bespoke. Coding an entire site from scratch can produce some amazing results, but also takes an enourmous amount of times, thus resulting in much higher fees for our clients.

We use templates for all of our clients, which create the back-end for us. This allows us to save time on building your site and focus on what’s important. That doesn’t mean however, our website’s aren’t tailor-made.

As we said, we use the websites to cut out the coding work, we can still design your websites however you like, including custom colours, graphics and even new elements.

Just let us know what you have in mind in your free initial consultation.

How The Process Works

It’s simple! We love to get to know your business, so that we can really understand your goals.

Connect

We will have an initial meeting (or an exchange of e-mails if that's how you roll) so we can get to know each other a little better. This will give us an understanding of how you want to proceed.

Discuss

Once we know the direction your business needs to take, we'll begin exchanging information on the design of your site. Including a quick discussion on any additional services we think you could benefit from.

Deliver

Now we know how to proceed, we'll begin drawing up the paperwork and designing your website. The typical turnaround for a new site is 30 days. Though this is adjustable for urgent projects, or those that require a little more work.